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Empowering your business to innovate, systemise & grow

I am a business consultant and mentor who is passionate about helping businesses to innovate and systemise operationally, so they can strategically grow the business they want, to meet both their personal and professional goals.

Acting as a springboard for clients enables fresh perspective, unbiased feedback, trusted expertise and accountability that will ultimately help businesses to:

Key Services


Have a fresh, trusted pair of eyes on your business and stay accountable to your goals


Let your business run without you and become a true business owner


Taking your business to the next level with new innovative ideas

Spa Consultancy

An outsourced expert driving sustainable growth & profitability in your business


Online training content to grow and systemise your business.

Why work with Eileen?

Results Driven
Accountability & Clarity
A Personalised Approach
Trusted with 20 years Experience

CLIENT Testimonials

"Eileen came to ELM Beauty, my beauty and day spa. We are only 2 years in business and I am on the cusp of making some strategic decisions in the business. Eileen’s advice was invaluable and she offered so much more. She went through our salon offerings in detail, suggested new pricing strategies all based around profitability, training was discussed and I am currently implementing her suggestions around structuring our training. She also helped me with staffing payment structures which to me is so important to keep the girls motivated, happy and working for my business. Business is hard and every industry is so competitive. We as business owners know where we want to get to but it’s not always easy to get the expertise to help you get there. This is what FG Innovation are offering in a very genuine way and this is rare not to mention invaluable.”
Liz Morrissey
Owner & Manager at ELM Beauty, Tullow, Co. Carlow
"We decided to engage Eileen as a Spa Management Consultant to help with the opening of Noa Spa at The Glenroyal Hotel. We needed expertise and strategic input from outside of the business. Eileen’s hands on approach to spa consultancy provided results that surpassed our expectations. From advising us on what skincare brand to take on, finding and interviewing therapists, to the creation of a new brochure and marketing material and staff training and motivation, Eileen has been instrumental in the successful launch of Noa Spa. Her professionalism, experience and dedication to superior standards, combined with a strong business acumen makes her a pleasure to work with. I look forward to the opportunity to work with her in the near future."
General Manager, Glenroyal Hotel & Leisure Club, Maynooth, Co Kildare
"Eileen is a great asset to our spa business. Eileen is hugely experienced in spa management and her personalised and hands on approach to Spa Management Consultancy has made a significant impact on our business since we launched. As a newly promoted Spa Manager, Eileen’s help has been invaluable to me, in terms of recruitment, training new staff in successful sales techniques, creating a 5 * Customer service and ensuring we raise the standard of treatments across the board. She has been a great support and is always available to help deal with issues as they arise. As a new Manager I cannot recommend Eileen enough with all support she`s giving through the process. She liaised with the hotel team to create unique Hotel & Spa offers as well as with third parties to promote Noa Spa to a wider audience. She has taught me the importance of KPI’s and financial targets in order to successfully manage Noa Spa and I look forward to working with Eileen once we re-open again."
Spa Manager, Noa Spa, Glenroyal Hotel & Leisure Club, Maynooth, Co Kildare
"I am incredibly grateful to have had Eileen’s guidance in helping me better myself as a businesswoman and grow my business! Eileen has shared invaluable advice on applying for various business grants and has helped me to really focus on using lockdown as an opportunity to build my business. We put extra focus into the promotion of my lash training courses and I even got coverage in a Professional Beauty magazine, after she encouraged me to send them a press release! It was brilliant to be able to talk through hiring my first staff member and making sure I had all of the right contracts etc in place. We worked through all of the Health and Safety checks such as risk assessments, safety statements and Covid checklists. There are so many important, but less obvious things, I would not have considered doing, without Eileen’s advice. For example, having the right correspondence around COVID guidelines accessible to clients when visiting the salon. Eileen also encouraged me to direct my business online and it is doing better than ever. I am extremely grateful to Eileen for helping me thrive and her motivating spirits. She is exactly who you need to help you take your business to the next level."
Owner of Leah Cheung Lash Artistry, Wexford, Co. Wexford